The city of Venice and the partner companies share objectives and core values such as uniqueness and distinctiveness, sophistication, accessibility, inimitability, and draw reciprocal advantage from this partnership relationship.

Companies around the world identify with this project and have signed an agreement with the City of Venice that goes beyond simple use of its image, as has occurred to date, but represent a concrete and real commitment for the city. Therefore, the role of the partner companies is also changing. They are no longer considered simply sponsors, but instead become full-blown members of an exclusive club, known and recognized around the world.

The partners become active members of an important development project of the city and, at the same time, enjoy the opportunities to communicate to the entire world through an inimitable "showcase" that is the city of Venice